EMT Practice Test

1. Question Content...

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Question1: The leadership team at Cumulus Financial has declared that customers who have deposited more than
$250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?

Question2: Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?

Question3: What should an administrator do to pause a segment activation but with the intent of using that segment again?

Question4: What can be customized in the Data Cloud canonical model?

Question5: A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue?

Question6: Which two characteristics describe the Customer 360 data model?

Question7: Which operator can be used to create a segment for a birthday campaign that is evaluated daily?

Question8: How many Metrics can be present in 1 segment container?

Question9: When performing Segmentation or Activation, which timezone isused to publish and refresh data?

Question10: To import campaign members into a campaign in CRM a user wants to export the segment to Amazon S3. The resulting file needs to include CRM Campaign ID in the name. How can this outcome be achieved?

Question11: What does the Source Sequence reconciliation rule do in Identity Resolution?

Question12: How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model?

Question13: Which authentication type is supported for a Cloud File Storage activation target?

Question14: How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?

Question15: Which data sources are available from Marketing Cloud as a starter bundle?

Question16: What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?

Question17: Which two common use cases can be addressed with Data Cloud?

Question18: Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?

Question19: An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?

Question20: Which three out-of-the-box connectors are available for Data Cloud?

Question21: A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?

Question22: Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer's normal range. How should an administrator accommodate this request?

Question23: An administrator is setting up a data stream with transactional data. What field type should the administrator choose to ensure that leading zeros in the purchase order number are preserved?

Question24: What does the Ignore Empty Value option do in Identity Resolution?

Question25: The website team at Cumulus Financial Services wants to understand which identified users have browsed the jobs page on their website at least twice within the last 12 hours. Which component should a consultant recommend to achieve this goal?

Question26: Which three components of Data Cloud can be bundled within a Data Kit?

Question27: Which two statements about Data Cloud's Web and Mobile App connector are true?

Question28: Which of the followingcannotbe used in Segmentation? (Choose 2)

Question29: To which Data Model entity should the Email field from a CRM Contact object be mapped?

Question30: Which three Data Model objects do Reconciliation Rules operate across?

Question31: What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?

Question32: Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Question33: What does it mean to build a trust-based, first-party data asset?

Question34: Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

Question35: Which three actions can be applied to a previously created segment?

Question36: What is therelationship between Individual and Contact Point Objects?

Question37: Which three features can be used to validate the data in the unified profile object?

Question38: Which of these is present in Identity Resolution Summary?

Question39: What is a DMO called if it inherits the name, shape, and semantics of the reference object?